As usual, Mollywood is once again turning its back to technology. The recent action in this line came with the distributor's association who has planned to resist the new movies and producers to take maximum satellite prints. This new agenda from the distributors association to stop every theatres to use their UFO, CUBE platforms for release of movies, will create a lot of extra cost to the individual producers.

According to the trade analysts, a film print will take somewhere around 60,000 Indian rupees and when a movie make a wide release in around 60 centres, the producer-distributor group will have to find another 40-50 lakhs for taking prints. In the case of Mollywood, where no proper financial planning is made for individual producers, most banners will find it hard to earmark another 40 lakhs, that too in the last stages of movie production. Even now 90 percent of the released movies are banking on Mumbai based financial supporters to somehow bring out their movies, paying the pending lab debts.

This week actor Mahesh's debut movie as director ‘Calendar’ was forced to postpone its release due to this new decision from the distributor association. The movie makers were planning to make maximum releases with the help of this satellite technology offered by UFO and CUBE, where they need not spend extra money for taking prints. But with the association giving strict ultimatum, the movie's release was postponed. ‘Calendar’ will now get into theatres next week, after taking adequate prints and thereby spending another thirty lakhs, as avoidable expenses.