Following the fellow stars of Mollywood, Megastar Mammootty is also ready with his firm for producing and distributing films. Named “Playhouse” the initiative will operate from Kochi with production controller Anto Joseph at the helm of its affairs.

The new concern was inaugurated this Sunday by directors Siddhique and Lal. Mammootty made it clear in the function that as the title itself implies theatre, the firm will also produce and stage dramas apart from distributing films.

As a major difference from other star initiatives, Mammootty's firm will also distribute films featuring other heroes. And as the first step “Playhouse’ will be distributing the Akku Akbar-Jayaram movie ‘Kaana Kanmani’, Shyama Prasad's experimental movie ‘Rithu’ and Lal Jose's remake of ‘Neelathaamara’.

The first movie production of “Playhouse” will be the years Christmas release of Mammootty. Mollywood already have a few banners run by movie stars that include Max Lab entertainments run by Mohanlal and friends and Dileep's initiative Grand Productions.