Michael Jackson has died at age 50 after being rushed to UCLA Medical Center.

LA. Times has confirmed that Jackson was not breathing when paramedics arrived at his home and CPR was performed.

It is being said the "King of Pop" has died of cardiac arrest.

Jackson had been due to start a series of comeback concerts in London on July 13 running until March 2010. The shows for the 50 London concerts sold out within minutes of going on sale in March.

His lifetime record sales tally is believed to be around 750 million, which, added to the 13 Grammy Awards he received, makes him one of the most successful entertainers of all time.

Stay tuned for more on this breaking story.