The only Megastar of Malayalam Mammootty, has been always instrumental in participating in every type of social service promotions that he thinks of utility for public. In the past he had been the ambassador for many projects like ‘Akshaya’.
  
The star, who is also a former volleyball player, is now going to endorse the game of Volleyball. He has agreed to be the brand ambassador of Kerala Volleyball League (KVL) that is planned to be held from February 20 to 28, next year. The actor is in great spirits to endorse the game in the state as he finds its more visually appealing and extremely poplar. He expects KVL to become the next big blockbuster of Kerala.

KVL planned in the same lines to IPL will have six franchised district teams participating in the round robin format. The bidding for the franchisee teams will take place, next month at Kochy.