The first CD of Endukante.. Premanta was released by Ravi Teja, who handed it over to Allu Aravind.  The event, held yesterday in Hyderabad, was attended by the film's cast and crew.  Besides, Dasari, Kajal Agarwal, Shriya, Bandla Ganesh and Srinu Vytla also made it.

Speaking at the launch, Tamanna said that she had been waiting to work under Sravanthi banner since the days of Ready, in which she did a minor role.  Ram termed the film as a special one for him, as the film was produced by his home-production house.  "I always try to entertain the audience with newness.  It is my dream film with Karunakaran," he added.

Karunakaran reiterated his indebtedness for Pawan Kalyan.  Refusing to speak much, he said that GV Prakash had given an extraordinary music.

Ravi Teja said that he had always liked to work with Karunakaran.  "Ravikishore is a sensible producer.  I wish that this will be a big hit for Ram.  Tamanna is my favourite actress.  GV looks like a 10th class boy, but his music is wonderful," he added.

Allu Aravind drew a parallel between the energy of Ram and Allu Arjun.  He too praised Karunakaran, saying, "Karunakaran can put the entire film before your eyes as he narrates the story.  As of Ram, I liked his performance in Kandireega, which was superb."

Sreenu Vytla said that Ram was a passionate actor.  He further said, "Of all the directors, Karunakaran makes a film in a new angle."