'Raaz 3' is now Vikram Bhatt's third straight stint with 3D. Though he didn't quite gain many brownie points for using this technology in 'Dangerous Ishhq', his work in 'Haunted' still stays on to be the best effort for a Bollywood film as far as 3D is concerned.

Now with 'Raaz 3' boasting of even better production values and Mukesh Bhatt at the helm of affairs, the makers are confident that the film would find good audience for itself. Says Mukesh Bhatt, "Vikram has surpassed his earlier efforts with the film and the 3D is to be seen to be believed.

Moreover we had shot the film in 3D instead of converting it from 2D to 3D. We have everything ready and that would show in the product. That's the reason why we are not in any late minute rush either to make the film ready for 3D viewing.

Expect the film to rewrite rules." Well, we would wait to see if that indeed happens once the Emraan Hashmi-Bipasha Basu-Esha Gupta starrer releases all over on 7th September.