Sari India's most underestimated garment has the distinction of giving elegance, dignity, beauty, even oomph to the naris (read women) of the world.

B-town beauties on the other hand have the distinction of giving a new glory to the sari.

The likes of Rekha, Hema Malini, Sridevi have popularize Kanchipuram saris and the latest who has made a remarkable entry into the list is the reigning B-town Queen Vidya Balan who post dirty picture has revolutionize the sari effect on Indian males who have gone ooh lala over the 'Dirty Picture' babe and find a naughty oomph in Vidya wrapped in those saris..

To cash on this Vidya's management company Bling Entertainment is seriously thinking of making Vidya an icon of Indian women in sari.

It's been heard that top players in the world of sari want Vidya to be the face of their brand and the offer is whopping 5 crore for the same.Vow!! Great going Vidya