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Aamir Khan creates international history

IndiaGlitz [Saturday, September 01, 2012]
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Aamir Khan has created history in the year 2012 by making it on the cover of Time magazine which is an extremely prestigious publication world over and being on the cover of the magazine is no less than a dream come true.

Even the cover story is no industry story. The entire article applauds Aamir Khan as the man he is and the good he is set out to do for the Indian society. Never before has an Indian star ever taken such measures for the betterment of the society.

Aamir Khan has not only pioneered but also spear-headed this movement which is receiving acclaim and appreciation not just in India but has send waves of change world-wide.

Aamir Khan's show Satyameva Jayate has received kudos from international audiences too making the show a global phenomenon.

Aamir Khan is the first Indian superstar who after being an entertainer, a Bollywood star and being on the peak of stardom, he is not just selling dreams through his talent but selling reality. He is making use of his talent to make a change and fight social issues.

This is not just an achievement for the great Aamir Khan but a reason to celebrate for the entire nation. Aamir Khan has taken on the mantle of the country's first superstar-activist.

After all, the subjects his show tackles - whether female feticide and the sexual abuse of children or honor killings and the terrible inequities of the caste system - are precisely the sorts of harsh realities from which many of Khan's fans seek escape in his movies.

"He's betting that people who come to him for entertainment will also follow him on more serious issues," says Rajkumar Hirani, who directed Khan in the 2009 blockbuster hit, 3 Idiots, the highest-grossing Indian movie ever.

"That's a risk few actors will take." It may be impossible to calculate how much total benefit Khan has brought to Indian society, but there's plenty of anecdotal evidence that the actor long typecast as a singing-and-dancing romantic lead is enabling some real change.

Yet, for all their outsize influence, Bollywood's biggest stars rarely embrace causes, even uncontroversial ones. The format borrows from U.S. confessional shows, leading inevitably to comparisons to Oprah. But the similarity is superficial, at best. Unlike Oprah Winfrey, the queen of American chat, Khan doesn't give his audience a break with digressions into health advice, cooking tips or celebrity interviews.

The world of Satyamev Jayate is too full of serious troubles to allow for the respite of a low-fat cookie recipe.

Aamir says, "I'm not a journalist, I'm a storyteller," "I can make you angry, sad, happy ... That's my skill set." He insisted the show air on Sunday mornings, at 11, traditionally a "dead" time for popular television. "I didn't want prime time," Khan  says.

"I wanted people to make an investment: you have to decide you want to watch." -Whatever Khan chooses to do next in his quest for grace, there's a good chance it will lift India a little closer to what he - and fellow Indians - would wish their country and society to be.




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