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Moondru Mudichu inspires Asins new Miranda ad

IndiaGlitz [Tuesday, December 11, 2012]
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Actress Asin, who has been the brand ambassador for Miranda for the past seven years has just released a new ad film for the brand. The ad, which introduces two new flavours of the drink has been directed by Gautham Menon and has been based on K.Balachander's film Moondru Mudichu which featured Sridevi, Kamal Haasan and Rajinikanth.

"It was fun working with Gautham again and that too in an ad format with a fun, interesting concept" said Asin. From the ad-film, it appears that the three characters in the film represent the three different flavours that are currently being offered by the brand and directly equate to the roles played by Kamal, Rajini and Sridevi in the original film. For those of you who remember, the initial boat scene from Moondru Mudichu showcased all three actors. In order to make the ad more promising, the team had worked hard to acquire the rights from the original producers and in a way comes up with a tribute for the film. Advertising and history brought together, quite interesting indeed.



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