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    It's party time for Amal and his 'Bachelor Party'

    [Interview by IndiaGlitz]
    Monday, June 18, 2012
    Extreme slow motions, big close ups, calculated silences, fine one liners, guns and blood; you won’t find them better anywhere else than in an Amal Neerad film. Yes, emerging as one of the best showmen of Malayalam within a few years with a large fan following, Amal Neerad is more than thrilled to find his first movie as producer ''Bachelor Party'' doing wondrously well at the Box office. The cinematographer turned director reveals that his maiden film as a producer has already collected 3crores as gross from its 110 centres, making a share of 1.5crores in just three days, amidst roaring rain that has hit the state. Excerpts from a chit chat that we had with the thinking young technocrat of Mollywood who has already emerged as a viable brand, all by himself…..

    'Bachelor Party' seems to be a different genre film- an 'adult boy' movie that our audiences are not so familiar with .How do this concept happened to you?

    I won't say that our viewers are not mature enough to watch different themes than the routine ones. That was clearly evident as you see families flocking around the recent '22FK' or 'Mayamohini' that presented daring thoughts. With 150 TV channels that invites our viewers at home, there is no such sensitive content that you can offer exclusively through films and so I won't term my movie as a 'boy film'. As the sole auteur of the movie, I can definitely say that it is one movie that everyone can enjoy with their families.

    Then, there is our traditional hypocrisy where you go to watch other languages films with cruder content and opine them as great. When the same treatment and story comes in Malayalam, you start to call it offensive. All I can say is that 'Bachelor Party' is one movie that definitely has its share of entertainment for every kind of viewers.

    The latest trade reports tell about a great reception for the movie. How do you feel about it as a first time producer?

    Yes, I am immensely happy about the outcome. The movie is very well received at the Box Office. In fact, it has one of the best openings of the year collecting around 3 crores in just three days. The producer share has already come to 1.5 crores. Much of the centres were displaying house full boards in the last three days. As more and more release centres are demanding more shows, I am sure that the movie has been well received.

    Moreover, it also gives me confidence as a producer. Now I have got the clear DCR status which explains how good the film is watched in each and every show.

    In Mollywood, we definitely have quality producers who has a passion for cinema and knew the efforts that goes on in making one. They always supported their directors with superior making and marketing. These producers who still manage to do well are the basements of our industry. But what I observe is that, our industry moved to crisis recently when some wealthy men came up to be one time producers, who utilized the glamour and glitter of the industry for their hidden personal interests. They participated in every kind of personal promotions and finally ditched the filmmakers by calling fowl without evident proofs. It is their inexperience and in expertise that results in their movies doing badly at the B O. And the need of the hour is to stick to quality producers who had a clear mind and knows their job well. It's also high time we structure ourselves like Bombay industry where every media has the access to the information about the collections of even the very last show screened anywhere in the country, to the actual TDS that the makers have deducted.

    Now all is set for your longer term as a successful producer. What are the future plans of Amal Neerad Productions?

    I am planning more films with the young friends in the industry. The immediate project will be the one in which cinematographer Shyju Khalid will turn a director. Currently Shyju is busy completing his scripts. Once he is into its finale, we will immediately decide the casts to kick start the shoots. Yes, we believe we have much more to offer to our awesome viewers who always applaud for freshness and difference.

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