After much waiting, Mammootty's movie that is destined to end his flop riots, 'Venicile Vyapari' is finally out -And the question that is lingering in the minds of movie buffs will be, whether the movie has lived up to the expectations. The answer may be reluctant yes' with the movie still in need of big promotions to end up as a major hit. Though it starts off with much promise and has all the ingredients for a winner that one would probably enjoy very much, somehow they never fall in place at the right points.
'Venicile Vyapari' set in the 1980's has Mammootty as Pavithran, a modest police constable, who is forced to take up the case of the murder of a union leader named Ajayan who was at the forefront of establishing the coir workers' cooperative. Because of the area's famed notoriety for beating up the policemen who are after this case, Pavithran disguise as a coir merchant and get in touch with the two feudal businessmen played by Sree raman and Vijayaraghavan. With a few smart moves, he establishes a coir co operative in the name of Ajayan and Ajayan's sister Ammu (Kavya Madhavan) also falls for him. The sudden rise of Pavithran to richness irks the Chunkathara family who plots against him, making him a pauper and sending him to jail in no time.
The movie, basically a murder mystery, shows some promise in the initial reels and by the intervals we are made to expect some unusual things in the later half. But sadly thereafter, the movie falls to painfully predictable lines without the needed spicy turns and reminds of many of it's prototypes. James Albert desists from being in his characteristic style of narrations and thus this mishmash with 'Shafi's fast pacing gives us a feeling of déjà vu. The director goes for a finer period drama in the former half, making it interesting with the seasons wigs, and dress codes; But in the later half feels pretty disinterested in keeping even the police costumes of the period. Equally annoying is the makeup continuity particularly of Mammootty whose moustaches take on different shapes in different scenes. And in the attempt to sketch a periodic past, the movie also moves on to cliched patterns of the times.
Mammootty looks fine in the initial scenes but gives a weary look in the later half. It's high time he check the consistency of his looks for his characters of the coming films. But the megastar has undoubtedly played the lead role with finesse, with some one-liners really making you laugh aloud. Kavya Madhavan, who is playing the female lead against Mammootty, for the first time as the firebrand leader is wasted in a not so demanding role. But it is the supporting cast by Jagathy Sreekumar, Salim Kumar, Guiness pakru and Suraj Venjaramoodu and some SMS jokes which gives life to the film.
Though the makeup department fails big time, the other technical sides of the film is of topnotch with Shaam Dutt providing some finer visuals ably supported by Manoj in editing and Joseph Nellikal in art direction. Bijibal's BG music and tunes are also good with the songs shot well.
All in all, this Vyapari suits just for an one time watch. And if promoted intensely, the movie may cater to the families and will end up as hit.