Follow us on
 
 
  1. Hindi
  2. Tamil
  3. Telugu
  4. Malayalam
  5. Kannada

Kochadiiyaan's unique promotions strategy

IndiaGlitz [Thursday, February 06, 2014]
Comments

Superstar's Kochadiiyaan which is undoubtedly the most expected film of the year has been confirmed to release worldwide on 11th of April in 6,000 screens, which is a remarkable number. The team headed by Soundharya Ashwin Rajnikanth, the director of the film and younger daughter of Supestar Rajnikanth is planning market the film in every possible ways, to generate superlative buzz for this mammoth venture.

The latest we hear is that a deal has been signed with Karbonn mobiles to promote Kochadiiyaan. As per the deal all the 27,000 Karbonn outlets will have Kochadiiyaan special edition mobile phones. 10 lakh mobiles will be launched for this.

Apart from this, all the 27,000 showrooms will be decorated with Kochadiiyaan special merchandise that will include Kochadiiyaan masks, posters etc in order to attract crores of Superstar fans spread across the four states.

The entrepreneurs of Karbonn mobiles are expected to issue a three page advertisement for Kochadiiyaan special edition mobiles in all the leading newspapers published in South India . Plans are also on for a FM promotional program that of 60,000 seconds and Television promotions for 6,000 seconds duration.

It is to be noted that Kochadiiyaan is probably the first Indian film to sign such a mammoth deal with a Mobile sales company that will release a special edition mobile phone solely to promote the film. Previously, Hollywood film, The Dark Knight Risers had a special edition of Nokia Lumia series released in the name of the Christopher Nolan directed film.




Anushkas film likely to have a big change



Rajinikanth Wallpapers:


800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Related News

 Will Rajini fulfill the wishes of TN fans?
 Rajinikanth & Ajith redefines simplicity
 Rajini's Musical Treatment to Karunakaran
 Superstar to decide the d-day for 'Lingaa' release
 Aamir is not Rajni's Villian
 K.S. Ravikumar on Superstar's health
 Superstar overcomes minor health scare
 Prabhu adds more glitter to 'Lingaa'
 'Lingaa' team ready for next schedule
 Rajni turns as a Cowboy for 'Lingaa'

Other News

 Happy Birthday Dhanush!!!
 Photo Feature - Team 'VIP' celebrates the 31st b'day of their hero
 Sivakarthikeyan Next after 'Thaana'
 Ilayaraja yet to decide on Variamuthu's lyrics
 Dhanush - The one who keeps punching above his weight
 Karthik Subburaj's take on 'Jigarthanda' postponement
 Dhanush floored by Aishwarya's surprise
 Yet another actress changes her name
 Vijay's dad on their family's Muslim friendship
 The dream duo come together



Copyright 2014 IndiaGlitz. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.





Hindi | Tamil | Telugu | Malayalam | Kannada
Home | Tell a friend | Contact Us | Advertise | Terms | Privacy Policy | RSS/Content Syndication | Submit Showtimes

Copyright © 2014 IndiaGlitz.com. All rights reserved.