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Sivakarthikeyan follows Rajini formula

IndiaGlitz [Tuesday, February 25, 2014]

After three successive hits anchor turned actor Siva Karhikeyan has become the darling of producers and  distributors. For Sivakarthikeyan's success streak, there is some unique trade related reason.

Rajinikanth and Sivakarthikeyan

As per sources Siva Karthikeyan has laid down a condition to his producers and distributors and accepts the offer only if that condition is agreed upon. Siva's condition is that the price of the theatrical release of his current film should be determined only based on the budget of that film and not on the collections made by his previous film. For example, Varuthapadadha Valibar Sangam collected 26 crores but Siva Karhkeyan's next film which was made with Rs.12 crores has been sold only for Rs.13 crores. By following this principle the Marina actor feels that no one associated with his films business will have to suffer losses and his belief has proven to be true.

Interestingly Siva Karthikeyan has taken cue from his Thalaivar Superstar Rajnikanth who followed the same principle to rise as the Super star.

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