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What is Siddharth's 'Ettaki'

IndiaGlitz [Wednesday, April 02, 2014]

We all know that Siddharth acted as the lead hero of acclaimed ad filmmaker Jayendra's debut feature film 180. But little we know about the fact that Siddharth has acted in a television commercial directed by Jayendra which is also the first onscreen appearance of the actor.


Siddharth has recalled in a recent interview to a leading magazine that he received Rs.300/- as remuneration for acting in that ad and purchased wrist watch with that money. The first dialogue he spoke in the ad is Etaki which means 'it is mine' in Bengali language. Siddharth has said that he decided to name the business firm he would start in future with that term. He has also fulfilled his vow  he took before 25 years by christening his film production company as 'Etaki Entertainment'

Under Etaki Entertainment banner, Siddharth produced the bilingual Kadhalil Sodhappuvadhi Eppadi (in Tamil)/Love Failure (in Telugu) directed by Balaji Mohan.

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