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'VIP' the biggest ever release for Dhanush

IndiaGlitz [Thursday, July 17, 2014]

The expectation is getting bigger and bigger for the release of 'D25'. The movie is all set in release in 420 screens in TN. The capital city holds close to 50 screens for the opening weekend. The worldwide screen touches more or less 1000 screens assures a thunderous opening for team 'VIP'.

The innovative campaign from Escape Artists Motion Pictures has played a major part in getting this magnificent opening. Right from the teaser cum trailer release, they ensured it reaches all sorts of audiences.  The strategy to take the trailer along to the B&C centers have done wonders.

They have achieved similiar success in their previous ventures too. 'Kedi Billa Killadi Ranga', 'Varuthapadatha Vaalibar Sangam', and 'Maan Karaate' were all highly profitable. It seems, P. Madan and James has scripted a new beginning in how to expand the existing market to reach another level altogether.

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