It is been so hard to find an apt title for Ajith's movie in the recent times. His last year Diwali movie was shot completely without calling it by a proper name. Vishnuvardhan went on to make use of that to a positive strategy by releasing a teaser with a punch line, 'The project is yet to be named'. The 'Arrambam' director later revealed that, I suggested couple of titles prior to starting the project but Ajith did not tick either of them. So, we kept on discussing the title too like a story discussion and eventually named it as 'Arrambam'.
It seems similar strategy being deployed by Gautham Vasudev Menon too. He's also discussing various titles with his assistants and have written them in papers. Gautham got the knack of finding wonderful titles which sounds classy and suit the mood of the film too. Some of his shelved projects also had pretty interesting ones like, 'Chennayil Oru Mazhaikaalam', 'Yohaan - Adhyaayam Ondru', and 'Dhuruva Natchathiram'. There are insiders saying he has finalized a title and Ajith also given the nod to announce. The official title is expected to come by the first week of August.