The King of Cricket, Sachin & Queen of beauty, Anushka partnered to launch, South India's biggest multiplex, PVP square at, Vijayawada, Andhra Pradesh. PVP square is a mall and consists multiple screens for the same. PVP cinemas has produced, Naan E, Irandaam Ulagam, Rajapattai, Viswaroopam and a few other movies in Tamil.
Thousands of people gathered outside the mall to get the glimpse of both the stars. Sachin Tendulkar's statue was also present in the mall. Sachin had few good words to say about the beautiful infrastructure and thanked the organizers for his statue. The event was attended by many well known Tollywood celebrities.