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Soundarya Rajinikanth takes a new role

IndiaGlitz [Saturday, August 30, 2014]

Soundarya Rajinikanth is well known for her experiments in the direction and with her latest output, Kochadaiyan, she seems to have captured the eyes of a huge entertainment company, Eros International Media Ltd. This major entertainment company recently announced Soundarya Rajinikanth to be a director, creative and strategy.

"In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms, including Eros Now, it's on demand entertainment portal and lend her creative expertise to the company's filmed content," said a statement released by Eros International Media Ltd.

The Group CEO, Jyoti Deshpande, also said, "Soundarya's experience in the digital domain makes her an ideal candidate to spearhead Eros' digital strategy and make strategic inroads in South India." Soundarya is elated at this new position and said, "With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly." We wish her all the success at this new, bigger place!

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