Producer A M Rathinam knows the knack of promoting his movies. His aggressive marketing for his recent release Kedi has helped him to reap rich harvest.

The movie which had a silent opening is now getting steady audience.

The movie was promoted as a youthful entertainer with colorful posters and hoardings kept at vantage places in Chennai city.

Aggressive promotion by Rathinam (featuring his son Ravikrishna in the lead role and his other son Jothikrishna wielding the megaphone), Kedi has managed to march along smoothly.

More over, peppy music by Yuvan Shankar Raja and presence of Ileana and Tamanna has come in more handy for the producer.

Thankfully, Jothikishna will be smiling all the way for he managed to render a film which has clicked well with the masses.