Shriya has the emerged a strong competitor for the numero uno status in Tamil cinema in a short span. In less than a year, she has turned the arc lights on her.

Shriya made her debut in Telugu and her stock is high especially after she was chosen to play the heroine of Rajinikanth in the Shankar-directed Sivaji. After Mazhai and the recent hit Thiruvilayadal Arambham, she is busy acting opposite Vijay in Azhagiya Tamizh Magan and Vikram's Kandasaamy.

Shriya has managed to survive the onslaught of Malayalam heroines and bag plump offers in Tamil cinema.

One is left wondering at the rapid strides made by Shriya in Kollywood.

According to insiders, the lack of good female actors in Tamil cinema and an urge among Tamil actresses to do Telugu movies have worked out in Shriya's favour.

With Trisha and Nayantara getting struck in Telugu films and the likes of Simran and Jyothika bidding bye to acting, the producers and directors have found a saleable material in Shriya.

However, Shriya is still down-to-earth.

"I am blessed to be busy in Tamil cinema. Acting with Rajinikanth, Vikram and Vijay is thrilling. I pray Almighty to help me continue the good run in Kollywood," she says.