The number of production houses in Kollywood is going up after every month as directors and acting into the bandwagon of film production business.

The latest one to join the list is OO Films started by director Selvaraghavan and his wife Sonia Agarwal.

Three new projects have already been planned by the new company which it will be producing in association with UTV.

Selvaraghavan, the director of the super hit film '7 G Rainbow Colony' will be looking after the production side while his three associate directors will take charge as independent directors for the three new films.

It is said that Narain and Arya are interested in doing films produced under this banner.

The official announcements of the films have not been made yet.

Selvaraghavan's brother and actor Dhanush will be the leading man in one of the three films.