The 'Jayam' Ravi starrer 'Dhaam Dhoom' is releasing this weekend and the actor had voiced his intent to do away with pirated VCDs and DVDs of the film. As reported earlier, Media One Global Entertainment, the producers of the film along with Tamil Thiraipada Padhugappu Kazhagam have come up with a novel way to fight piracy. A 24 hour anti-piracy cell with ten phone lines are to be opened soon so that the general public can call in to report anyone found with illegal VCDs or DVDs. It is not clear yet if the callers would be rewarded or not.

'Jayam' Ravi endorsing this move said, "There are no crowds to theatres to watch good quality movies these days. It is only for semi-pornographic movies with obscene elements that they prefer to come in private and watch in cinema halls. People should be made to be aware of the hardship this causes the film industry and hence help in cracking down the video buccaneers."

Clampdown of video piracy will surely bring back some crowds to theatres and relieve the film fraternity to an extent. But then it is not just the video piracy the lone reason for appalling the film industry. Exorbitant charges by multiplexes, badly maintained theatres and dreary themes are also the other deterrents as they indirectly encourage the escalation of the illegal VCD/DVD businesses.

This is something 'Jayam' Ravi and his fellow warriors against piracy should probably take note of if piracy can REALLY be killed.

The actor also expressed his willingness to join forces with other young artistes in coming up with innovative ideas to kill piracy.