Music Albums of films hit the market at least a month before the movies themselves release. Moreover FM radios help popularize good songs amongst the general public and certain songs like 'Naaka Mukka' from the film 'Kadhalil Vizhundaen' have become a big time rage among the youth. Naturally, expectations for the visual part too soars. Panic stricken directors then want to re-shoot the entire song as per the expectations. The producers end up losing a lot of money in the endeavor.

Ever since the song 'Naaka Mukka' was heard by the general public, the craze for the song started. The song set to music by Vijay Antony is being passed around through mobile phones and college students have taken a special affinity to it. The director Prasad says that reshoot has become a necessity to appease general audiences. Reports suggest that the song has been re-shot in a period of eight days spending about 15 lakhs.

The same phenomenon has happened with the song 'Taxi Taxi' from the film 'Sakarakatti'. The song set to tunes by A. R. Rahman is ever so popular among music lovers that the director of the film has decided to pep up the song with some foreign models. The cost factor has gone over the top as the filmmakers have spent 36 lakhs just for the models.

Certain observers of cinema squarely blame 'negligence' on the part of the filmmakers on failing to understand the 'taste' of the audience. But then who knows what elements of a film go on well with the masses before hand?