Raj TV's co-production venture ‘Magane Marumaganae’ starring Vivek in the lead role will hit the screens by this year-end.

Addressing media persons, director P Gajendran, said, “The movie has come out really well. It is a hilarious entertainer and he has given his best on screen. It would be a movie to reckon with in Vivek's career.”

Gajendran, a former associate of Visu, has so far directed 23 films. ‘Magane Marumagane’, produced by Gajendran in association with Raj Television network, is about parent's expectations on their children and whether their son and daughters live in correspondence to it.

A major portion of the movie was shot within 30 days. “The concept of organ donation has become popular after the heroic effort of Hithendran who donated his organs after his death last week. However I had the foresight to include few scenes in my movie that talk about the importance of organ donation, almost a few months ago.” says Gajendran.

Yamini Sharma, who played Vadivelu's heroine in ‘Indiralohathil Na Azhaggapan’ plays Vivek's ladylove in the film. Music is by Dheena, while dialogues are by Durairaj and Krishna Davinci. Lyrics are by Gangai Amaran, Snehan and Dr Kridhiya.