Social media and Kalaignar Tv are gearing up to celebrate this festive season with much fanfare and exuberance. The team has roped in some of the popular singers in tinsel town like Karthik, Benny Dayal, Jessie Gift, Suchitra, Chinmayai,Deepa Mariam and Belly Raj.

Popular pairs Lokesh- Suji Bala and Ranjeet -Aiswarya from 'Manada Mayilada'(Kalaignar TV's popular show) and comedians would also perform for this special Deepavali event titled as 'ILLAMAI SARAVEDI' which would provide a wholesome entertainment for the viewers.

This on ground event will be held on 18th of October at the venue of University Centenary Hall from 6pm onwards and the show will be aired on Kalaignar Tv as a part of special programmes for Deepavali.

Earlier Social media and Kalaignar had organized the first ever 'Tamil Music Award', which was later telecasted on 'Isaiaruvi', a music channel. The show garnered a channel's share of 27% and this time around they are confident of repeating the success.