Everybody knows what Sun Network is capable of when they do business. With a clear understanding of viewers' tastes they go all out in reaching almost everyone in the State of Tamilnadu with tremendous effect. All the films they have presented till now have had great openings.
Sun Pictures obviously thinks Dhanush is hot property right now with a hat trick of successes - Vetri Maaran's 'Polladhavan', Jawahar's 'Yaaradi Nee Mohini' and Suraj's 'Padikkathavan'. Padikkathavan, presented by Sun Pictures is the leading grosser among the films that were released recently.
With a visible intent to keep the association with Dhanush going, Sun Pictures is gearing up to produce a film that will star the actor. Moreover, Sun Pictures has also acquired the yet-to-be produced Vetri Maaran film that will start shooting this month in Madurai. The film brings together all those who worked for 'Polladhavan' in a bid to recreate the success. The leading lady of this yet-to-be-named film however would be different and could feature Trisha (the confirmation is expected in about a week's time).
Yet another yet-to-be-made film that is to star Dhanush, 'Kutty' has also been acquired by Sun Pictures. Directed by Jawahar, the film is the remake of the Telugu hit 'Arya'.
Clearly, Sun Pictures has smelt that Dhanush is the man for the future. With their regular marketing strategy being aggressive cross-platform promotion, the combo of Sun Pictures and Dhanush might very well see phenomenal results.