The stage is set, the arena is clear and the attitude is unabashed.
Balaji opened the campaign of writer-director Sachin Yardi's 'Kyaa Super Kool Hain Hum' by reminding one and all about how the first hit in the series, 'Kyaa Kool Hain Hum', was ripped apart by the critics.
Now even as the film is weeks away from release, none attached to the film are harbouring any expectations from certain critics giving the adult comedy glowing reviews.
"It's not that I'm not bothered about what the critics will say about the film. It's about being practical.
Let's admit it, 'Kyaa Super Kool Hain Hum' is not like 'Citizen Kane' where the critics and audience alike are compelled to give it a standing ovation and five star ratings.
There's a different kind of cinema that some of our critics rave about.
'Kyaa Super Kool...' is hardcore commercial cinema designed purely to entertain, entertain and entertain.
It's one for the box office. Very few critics in our land like such films so chances are dim that some of them will praise it!"
Well, what would be the treatment meted out to KSLHH? Come 27th July and audience would know once this Ekta Kapoor production releases worldwide