The number 'Nenjukkulle...' from Mani Ratnam's 'Kadal' was premiered on MTV sometime back, by none other than Oscar-Grammy winner A R Rahman.
Sony Music, which has acquired the audio rights of the movie, will now promote the song in a much bigger way, as it will be aired across FM channels today (December 5).
Also, the song will be made available on Nokia Ovi Store and for mobile downloads. "This is to create a buzz before the audio launch of the movie," says a source close to the music company.
'Nenjukulle' penned by Vairamuthu is crooned by Shaktisree Gopalan. Starring Gautham Karthik and Tulasi in lead roles, 'Kadal' has Aravindsamy and Arjun playing key characters.