First a single was released. Then a series of first look posters. This was followed by the audio launch. We are talking about Mani Ratnam's well-planned strategy to promote his upcoming film 'Kadal'.
And now, the ace director is expected to come out with the release date of the much awaited film, which has Gautham Karthik and Thulasi Nair in lead roles.
"A formal announcement will be made on the release date soon. It will be backed by aggressive promotional activities to create a buzz around the project," sources said.
Arjun and Aravindswamy play crucial roles in 'Kadal', which has music by Oscar-Grammy winner A R Rahman. Rajeev Menon has taken care of the cinematography.