Some leading DTH service providers have started promotions for 'Viswaroopam' premier, which is slated at 9.30 pm on January 10, 2013, hours before the film's official theatrical release.
While the charge for the Tamil version is Rs 1000 per connection, the fee for the movie's Hindi version is Rs 500, claim the promos.
Meanwhile, there is no stopping for theatre owners from opposing the idea, and they had passed a resolution on Friday that they would not screen any movie that is premiered on DTH.
Starring Kamal Haasan, Pooja Kumar and Andrea Jeremiah in lead roles, 'Viswaroopam' is scripted, directed and produced by Kamal. Music is by Shankar-Ehsaan-Loy.