Only recently Prabhu Deva's Shahid Kapoor starrer 'Namak' had its title changed to 'Rambo Rajkumar'- Looks like the renaming ceremony is catching up with other filmmakers as well.

Of late producer KC Bokadia has decided to change the title of his much delayed project starring Govinda and Priyanka Chopra. The film which was earlier called as 'Deewana Main Deewana' has been renamed as 'Pyaar Jhukta Nahi'.

However problem is that the Censor Board officials are against the new name and are not willing to certify it, since the film's release date is at close hand, that is 4th Jan 2013. Besides all these days the film had all its promotional ad activities under its older name 'Deewana Main Deewana'.

But Bokadia apparently is determined with the change of plans and moreover he feels that the title might prove to be a boost to Govinda's career which has taken backseat past few years.

Incidentally the 1985 film 'Pyaar Jhukta Nahi' turned to be lucky for its lead hero Mithu Chakraborty, which turned out to be a blockbuster and made the star a huge success post its release.

"There would be instant connectivity between the audience and the title. I'm hoping it'd do to Govinda's career what the earlier Pyar Jhukta Nahin did for Mithun,... justified the filmmaker in an interview.

We hope for the best.... After all, as they say - what's in the name uh?