Farhan Akhtar is an extremely dedicated actor. And no one knows it better than his brand endorsement team. Farhan Akhtar didn't want anything to come in his way or to compromise Bhaag Milkha Bhaag look.
He has worked extremely hard on his physique. He has almost converted himself into being a runner and sports person. He has been working at his body for almost two years. And the first theatrical trailer showed us how! While he was training and shooting for the film, several brands got in touch with his endorsement agency, Bling! for signing him up.
Right from clothing brands to sports shoes to cameras to toiletries to cola everyone was running after him but Farhan Akhtar made it clear that all brand deals will have to wait for the release of one of the biggest film of this year Bhaag Milkha Bhaag. The brands were more than appreciative of his stance.
Farhan Akhtar after the success of ZNMD has signed a lot of brands and is hot on the advertising circuit as he represents the uber cool youth icon. Atul Kasbekar CEO of Bling! confirms Yes it is true that Farhan Akhtar has not signed any brands as it would have compromised the look of Bhaag Milkha Bhaag.
Bling is also in tandem with Farhan's line of thought. In fact they are sure after the release of Bhaag Milkha Bhaag they will have many more brands approaching for Farhan as the brands would like to ride high on the success of the film.