American Swan is a USA fashion tag that has a world-wide presence. They are a global online fashion and lifestyle brand, who launched operations in India late last year. The brand has now roped in Shruthi Hassan to endorse their products. The excited Shruthi posted in approval, on her micro-blog, "Delighted to join @AmericanSwan #FashionCountry! Love the threads - very stylish & SO comfortable!" Shruthi has already endorsed other brands like Cornetto and Kalanjali.
The CEO of American Swan, Anurag Rajpal says "We chose Shruthi for the business, because we are intent on showcasing the vigour, vivacity and character of someone who dreams without fear. Shruthi Hassan is a perfect match of everything that youth have in them." It is worth mentioning that the tag earlier chose Unmukt Chand as their sports brand ambassador.