The superhero series 'Krrish' is surely among the top of the list of successful Bollywood film franchises with global appeal. This Diwali, fans will look forward to the release of 'Krrish 3'.
To also leverage the popularity of the Film Kraft Production, four animated film sequels are being planned along with Cartoon Network and Toonz Animation.
This further opens up merchandising opportunities for Mumbai's brand management and licensing enterprise Dream Theatre Pvt Ltd which has bagged the official licensing and merchandising rights for both the movie and the series in India.
Dream Theatre will be working in partnership with Hrithik Roshan's talent management agency Carving Dreams on these two projects to ensure that the brand extensions are consistent with brand 'Krrish'.
With Kid Krrish, the first of the four animated sequels premiering on July 14, 2013 on Cartoon Network and the Hrithik Roshan starrer 'Krrish 3' gearing up for a mega release in Diwali, the stage is set for a spiked demand for the superhero-branded merchandise.