It was the gathering of the prominent film personalities under one roof for the launch of the audio of E. It was a mix of veterans and the young blood at the glittering function.

Speaking on the occasion, Sarath Kumar, president, South India Film Artistes Association, called for unity among various associations in the industry. He said that the artistes should cooperate with each other without any ego for the betterment of the industry. On his part, actor-director K Bhagyaraj expressed confidence that E would set a new trend in the industry and witness huge collections at the box office.

Heaping laurels on Jeeva, Tamil Film Producers Council president Rama Narayanan said new themes and innovative storyline should become the order of the day in Tamil filmdom. Music-composer Srikanth Deva, who has scored the tunes for the movie, said it was a wholesome film that had given him enough satisfaction.

All songs have come good and would rock with the masses.

Producers L Muralidaran, Ibrahim Rowther, KRG, Keyar, P L Thenappan, directors Lingusamy, Raja, Ameer, Subramania Siva, actor Silambarasan, Arya, Jayam Ravi, Arun Kumar, actresses Pooja, Namitha also spoke on the occasion. Earlier Tamil Film Directors Association honcho S A Chandrasekhar released the trailer of the movie.

Director Jananathan, who wielded the megaphone for the movie, thanked R B Choudhary for giving him enough free space to shape up the film. He assured that it is a quality product and would be rewarded well by the masses.

Also came in for appreciation was Jeeva's commitment to shine in the lead role of Easwaran in the movie. On his part, Choudhary thanked all those who turned up for the audio launch. E stars Jeeva, Nayantra, Pasupathy, Ashish Vidyarthy and Karunas in the lead roles and cinematography by Ekambaram.