The first style awards of south, hosted by South Scope the first English south Indian film magazine. The event turned out to be a star studded event with the crème-de-la-crème of cinema attending it on Sunday (Oct 25) at HICC, Hotel Novotel, Hyderabad.

Asmita Marwa, Wendell Rodricks, Prasad Bidapa judged the nominees according to given parameters.

Apart from these awards, Suriya was adjudged as the South Scope Youth Style Icon (Male) and Nayantara was the South Scope Youth Style Icon (Female). The winners were Dhanush (Polladhavan), Shriya Saran (Sivaji), Vishnuvardhan (Billa), Prabhu Deva (Sivaji), Rajashekar (Subramaniapuram), Harris Jayaraj (Dhaam Dhoom). Among the top celebs from Tollywood and Kollywood were Mega star Chiranjeevi, Venkatesh, Ileana, Zeenat Aman, cricketer Azharuddin, NTR, Ram Charan Teja, Sruthi Haasan, Allu Arjun, Tarun, Prabhu Deva, Nayantara, Reema Sen, Vishnuvardhan, Bharath, Madhavan, Vivek, Bharath, Arya, Lakshmi Rai, Shaam, Abbas, and Narain. There were performances by Allu Arjun, Nikhita, Jennifer Kotwal, Mumait Khan, Devi Sri Prasad and Priyamani.