The director chose to release one song after another on the podium. A host of popular celebrities gathered at the venue took to the podium and released them one by one. ABCD has nine songs set to tunes by Imman.

A live performance of all the nine songs was made on the occasion. ABCD features Shaam, Sneha, Aparna and 'Success' fame Nandhana in the lead roles.

Among those who took part in the celebrations include T G Thiyagarajan, president, Tamil Film Producer Council, directors K S Ravikumar, Hari, Dharani, S J Suryah, actresses Asin, Sandhya, Aparna.