Aathi is the talk of the town. And those who saw the trailers, screened by Vijay and his father S A Chandrasekhara (who is the producer of the film), understood why the movie is being raved about so highly.

It had a smooth feel all through and the cutting edge of technology could be felt all through.

In fact there were two trailers ---Aathi-Making Promo and Aathi-theatre trailer.

The trailers made it clear that Vijay may be sitting on another winner. The entertainment that Vijay is so famous for and something that his fans have come to expect were all there.

The two trailers show some back-screen happenings ---it kind of creates the right expectation for the film. It shows that some smart marketing brain is at work.

One song that is not in the album is also featured in the trailer. Vijay says, that this song will have the mass feel that he is so known for. The song, incidentally does not figure in the film, too.

The audience will surely ask for more.

Chandrasekhra says this would be a new kind of  Vijay's films. The story and script would be the talking points, he says.

Aathi is a remake of the Telugu hit Atanokkade.