Mahesh Babu's '1 Nenokkadine' has been creating sensation in the prerelease business with never seen before figures in theatrical rights, satellite and audio rights. Lahari Music, who acquired Audio rights are over the moon with the kind f sales happening in audio CDs, downloads and Ringtones as well. The label has come back into audio market after a gap and are quite happy for their decision.
Srinivasa Rao, In-Charge Andhra Pradesh, Lahari Music has shared his delight with the media saying 'Our first audio in combination with Superstar Mahesh Babu and the sales have sky rocketed the moment they were released into the market. Mobile downloads for caller tunes and ringtones are like never experienced before. Especially the song 'Who Are You.' has garnered terrific response.
We thank the Superstar, Director Sukumar, producers' trio and music director Devi Sri Prasad for helping us with such a blockbuster comeback. We also thank the fans of Mahesh Babu for the interest in the audio'