The film by software professionals titled 'A Shyam Gopal Varma Film' and 'Na Cinema Naa Ishtam' as the tagline starring Shafi as the lead which Rakesh Srinivas and Vijay Kumar Raju are jointly producing on 'Samishti Creations' banner has finished fifty percent shoot. The film is directed by Rakesh Srinivas and Zoya Khan is the female lead.
The makers have unveiled the second look poster and stills and said 'The title is not implied as a dig at anyone but if you want to derive something from the title, you are free to do so. The film is about a director who is addicted to doing bloodshed and horror films. We are from software industry and initiated Samishti to jointly produce interesting movies. We are planning to release the film in Summer 2014'
Shafi, Zoya Khan, Jaya Prakash Reddy, Kondavalasa, Satyam Rajesh, Prabhas Srinu, Vasu Inturi, Sri Shashank etc are the principal cast. Crew includes Music is by Mantra Anand; Camera by Rahul Sri Vatsav; Production Designer: Subba Reddy; Art: Pardha Saradhi Varma; Written and Directed by: Rakesh Srinivas.