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1 Nenokkadine Mother Song Launched Exclusively

IndiaGlitz [Thursday, January 23, 2014]

Producers of the Pongal Mahesh Babu release '1 - Nenokkadine' have tried to engage the audiences in a series of unique promotional campaigns including contests to school children, LIVE TV shows etc. However, the movie got a divided talk upon the release with a section of the crowd unable to understand the fabric of the film while some others hailing it as an attempt from a Telugu director and hero to change the way Telugu films are made.

The movie is still able to draw decent crowds in Multiplexes but washed out completely in the B and C centers and single screens in A centers. In an attempt to pull back the crowds, the producers have announced that the 'Amma Paata' of the filmt hat comes in as an epilogue will be launched at an event separately today. However, the unexpected demise of the legendary actor ANR has halted the plans. So, they have now launched the song online and social media.

The songs has garnered a wonderful response in the theaters with the audiences having an edge of the seat experience. Now, it will be interesting to see if the campaign will resurrect the fortunes of the film as anticipated by the producers.

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