The formal launch of 'Okka Magadu' directed and produced by YVS Choudary under the banner 'Bommarillu Vari' with Balakrishna, Anushka and Nisha Kothari in the lead and with Simran in a special role, was held at Annavaram recently.

The audiences and the fans of Balakrishna were curious about the launch of the regular shooting of this film. It is reliably learnt that the producer cum director YVS Choudary is planning to start the shooting on December 14 with the canning of a song.

The film has music from Mani Sharma and Balakrishna would sport a different look in the film in some exquisite scenes. The producer has set April 28 as the release date for the film.