The family entertainer 'Adivaram Aadavallaku Selavu' directed by Raja Vannemreddy and produced by Leelarani Vannemreddy was released few months ago and is running successfully.

The film is all set to complete 100 days by June 2. To mark the success of the film, the unit is planning to hold the centenary celebrations on a grand scale at Holiday Inn Hotel in Hyderabad on June 10.

Director Raja Vannemreddy says, 'We made the film with the story provided by Dr Dasari Narayana Rao and with the blessings of Dasari Padma. At the same time we got good support and cooperation from Sowbhagya Exports and Jagadishchandra Prasad. We released the film with a mere 35 prints and it had successfully completed 50 days in all the centers where the film was released. Now it is going to complete centenary in over 10 centres. We are holding a function to thank the audiences for making a small film a big hit. Dr Dasari Narayana Rao, Dasari Padma would participate as chief guests.'

Co-producer Jagadishchandra Prasad expressing happiness over the success of the movie says, 'The audiences made a small and good film a big hit. We thank everyone who were responsible for the success of the movie. The Telugu film industry has the responsibility to encourage the creativity among the Telugus.'