P.C.Sriram is known to be one of the best film technicians and taken as a role model by the upcoming cinematographers in India.

He has introduced so many new techniques in camerawork and now for the new Telugu film 'Keka' he has used helium balloon lights.

The ace cameraman told that this particular expensive style of lighting was used for a particular romantic scene and to help to shoot moonlight in a better way.

The lighting system was brought all the way from Mumbai.

The film is directed and produced by Teja and introduces new comers in the lead. The film's shooting is going on in Hyderabad and is launching pad for lyricist Srivennela's son.

This new way of Helium Baloon lighting is now used extensively in Hollywood and Bollywood and was used for superstar Rajnikant's hit film 'Sivaji'.