Replacing the stronghold place of Chiranjeevi, his junior Ram Charan Teja has now been signed up as the brand ambassador to endorse Pepsi in Andhra Pradesh.

Statistics derived says that in India, Thums Up is still the market leader in the states of AP, West Bengal and parts of UP. Megastar of Telugu cinema and the now leader of Praja Rajyam party, Chiranjeevi was once the iconic signature of Thums Up and his endorsement influenced the sales largely in those times.

To break into the market, PEPSICO has roped in Ram Charan and he is going good so far campaigning for the youngistaan ads. The company has hired Chiru's brother Pawan Kalyan and even his nephew in the past to increase the sales but all turned out vain with their competitors reigning in the state.

But, in reality the manufacturers are still not aware of a fact that why people love Thums Up over other colas, in this era of Pepsi and Coke. Among different colas, Thums Up is the only drink that has a spicy flavor which has found patrons in these particular regions.

It would be good if they understand that it's not because of the endorsers but the product. For now, we will have to wait and see if Ram Charan would live up to his father's name.