Producer Y Ravichand must be appreciated. He is the first film producer in Tollywood, or perhaps in the country, to have elicited an assurance from the Government to act against video piracy, three days after he sat for an indefinite fast unto death to press the government to deal with the scourge with an iron fist.
On Thursday, with the Cinematography minister Mrs. Geetha Reddy promising to introduce an ordinance in 1 1/2 months time, he won his case. In fact, he won the support of the whole industry, including the big daddies who put their weight behind him, in his one-man fight.
The likes of D Suresh Babu, Allu Aravind, Shyam Prasad Reddy and various representatives of the Movie Artistes Association including Mr. Murali Mohan, had come out in open support of the "small producer," when they announced a complete bandh on March 19.
Ravichand's angst was understandable. Though the films made on extravagant budgets by bid daddies too get affected by piracy, the impact is not terrible as in the case of small films, which lose out large chunk of their revenues to video piracy goons.
If ever any fight had to come, it should have come from an ordinary producer, and not from the biggies who have no interest in protecting the interests of the cine workers and small-time filmmakers, who have been the worst affected by piracy.
Ravichand deserves three cheers for his audacity!