When none expected that Ee Rojullo would become a sleeper hit, the film surprised everyone with its simplicity and creativity. This one does not boast of new stars. While Sree was not even sure whether this one would be noticed, the producer relied on TV advertisements to grab the eyeballs prior to the theatrical release. After the film hit the screens, it did not need to be sold. The positive buzz spread like wildfire and youngsters starting making a beeline to watch the film.
Made on Rs. 40 lakhs, an equal amount of money is said to have been spent on publicity. Reminding one of Chitram's success a decade ago, the film has mopped up spectacular collections. Asked what he thinks worked for the film, the producer says that the fact that the film is true to the genre worked for it essentially. They targeted the youth and made no dilutions, had their eyes on the target and never committed the folly of incorporating "universal" elements to attract family audience.
The film completes its 50-days run in 53 centres. Way to go!