DVV Danayya, the producer of Ram Charan's next, says that his film is for both the mass and class audiences. "VV Vinayak knows how to present a hero for his fans. You will see Charan in this movie as his fans want to see him", he adds.
A pub song on Charan was shot in Dubai. Kajal Agarwal is paired up with the hero, the first coming together of the pair since Magadheera. Music is by SS Thaman.
Brahmanandam, Jayaprakash Reddy, Rahul Dev, Raghu Babu, MS Narayana, Asish Vidhyarthi, Pradeep Rawat, 'Sathyam' Rajesh, Sudha are the other actors seen in the film. Story and screenplay are by Akula Shiva. Chota K Naidu is the cinematographer.