As many as eight Hindi films this weekend which is a record. These are 'Arjun', 'Love Recipe', 'Rakhtbeej', 'Dhama Chaukdi', 'Yeh Khula Aasmaan', 'Chutki Bajaa Ke', 'Love, Wrinkle-free' and 'MLA - An Inside Intruder'. With none of these being a notable affair and boasting of any known names whatsoever, they have disaster written all over them.
In fact it is nothing short of a hara-kiri for them to arrive and that too without any promotion whatsoever. Amongst these eight films, the only film with a studio backup is 'Arjun' (UTV) but even it is seeing a half hearted arrival. Ready for quite some time now, it is being unveiled out of nowhere and is finding even less placement for itself than 'Paan Singh Tomar' (which was also a stuck-in-the-cans film that was suddenly released by the production house). One waits to see if 'Arjun' manages to do a 'Paan Singh Tomar' here though it would be nothing short of a miracle if that indeed happens.
Rest of the films are pretty much adding on to the crowd and while an all-India release for them is ruled out, they can't expect more than 1-2 shows per multiplex. With collections not expected to go anywhere beyond 0%-10% range, these films have a tough journey ahead. In fact it would be interesting to see if between them, these eight films manage to rake in even one crore! More so since Hollywood offering 'Men In Black 3' would dominate across all multiplexes. As for the Hindi films, it would be 'Ishaqzaade' and 'Vicky Donor' which would be enjoying another week of free run.
Watch 'Yeh Khula Aasmaan' - Trailer