Shekar Kammula's films have a wide television-watching section. His film like Anand, Happy Days and Leader, are said to register impressive TRPs. Given this, it is not surprising that Life Is Beautiful's satellite rights have got sold for Rs. 3.5 cr. The rights have been bagged by MAA TV.
Popular, bit-ticket releases have got immense satellite amounts in the recent past. A case in point is the big amounts earned by Dookudu, Businessman, Gabbar Singh, Julayi and Eega.
The audio (music by Mickey J Meyer) of the film is scheduled to be released on July 27, while the film is slated for I-day release. The movie stars Abhijeet, Sudhakar, Kaushik, Zara, Rashmi, Kavya, Naveen, Vijay, Sanjeev and Sri Ram in the main roles. It has been shot at a special colony set erected in Padmarao Nagar.
The film has editing by Marthand K Venkatesh. Cinematography is by Vijay C. Art direction is by Thota Tharani. Kammula is writing the dialogues.
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